Effectively collecting patients’ portion of their medical bills is part ingenuity and part science. As new care delivery models enter the market, how much ingenuity and science you need to drive your revenue cycle performance is anyone’s guess.
Features related to service delivery quality, patient source and patient involvement appear to contribute more to the patient’s payment decision than features related to physician reputation.
However, a new study on telemedicine visits in China offers some ideas for healthcare providers in the U.S. on how to increase the odds that patients will pay you for their virtual visits with your doctors.
The researchers analyzed more than 1.5 million telemedicine visits from 2009 through 2018 from China’s largest telemedicine platform. More than 9,400 hospitals and 500,000 physicians use the platform to connect virtually with their patients. The platform offers a few free trial telemedicine appointments and then paid appointments after that.
Using artificial intelligence (AI) to pore through the data, the researchers were able to identify when patients were more likely to pay for a telemedicine visit based on 11 platform features.